Moz API Power your SEO with our index of over 44 trillion links. The Moz Search Ranking Factor Survey cited before, and the Searchmetrics Ranking Factors study are the most shining examples of that. 69 for search and $0. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. YOY, 19% more respondents are involved with offline marketing The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google Maps. It's limited but it will show you 10 competitors based on keyword ranking data. This post is short and easy to follow, just like the tactic it recommends. “This one is maybe more of a mis-labelling problem than a myth, but your listing at Google isn’t really a citation. Google has the unique QDF (query deserves freshness) algorithm. “What the world needs now, is love, sweet love. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more. Robots. In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). Your all-in-one suite of SEO essentials. In this course, you’ll dive into the pillars of local search - proximity, relevance, and prominence - and learn about local search ranking factors. The new article looks like this, with updated content depth, modern branding, and inline visuals. Moz Links API Power your SEO with our index of over 44 trillion links. one of Google’s earliest ranking systems. This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. 4. Choose the right keywords to target. Reviews Are 8. Start With A Mighty Seed. Recently the guys over at Local SEO Guide did a study of "near me" local SEO ranking factors. See which Moz SEO solution best meets your business needs. Whether they call it StaticRank (Microsoft's metric), WebRank (Yahoo!'s), PageRank (Google's) or mozRank (Linkscape's), some form of an iterative, Markov-chain based link analysis algorithm is a part of all the engines' ranking systems. 12. ), and. Since 2005, SEOmoz has released a new version of the Search Ranking Factors survey every two years, a piece of content that many in the SEO world have used and referenced. Compare SEO Products See which Moz SEO solution best meets your business needs. 49 billion in 2021, the majority of which came from search advertising. If there’s another website that you just can’t seem to outrank, their stronger link profile is. The article explored the possibility of social signals affecting rankings, but was early for its time; scalable link building methods were all. "Link building" is as intrinsic to SEO as the words "Google" or "ranking. Moz Local Raise your local SEO visibility with complete local SEO management. Gain a competitive edge in the ever-changing world of search. . Different rankings signals apply to different queries. The first step in building the dataset is selecting a list of keyword queries. Factors 147-200: Statistical Spearman Correlation -0. " People are advised to "create. txt. I hope this helps you out with definitions, and if any questions remain after you've read through it, please let us know. Developed by Moz, DA is a search engine ranking score that. By the end of this course, you will be able to: Define local SEO, and determine if a business is eligible for local SEO List the types of search intent & how they relate to local SEO. Ensuring your images are optimized for search helps the. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Make sure your on-site optimizations are up to snuff. Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more holistic and less keyword-focused. At that next meeting in which you are training staff who directly interact with your. The highest-rated factors in our survey had average scores of 7-8 with less-important factors generally ranging from 4-6. Domain Authority is based on data from our Link Explorer web index and uses. New Releases Get the scoop on the latest and greatest from Moz. (1). With this background and context in mind, let’s dig into TikTok’s ranking factors. Please, check out the illustrated guide to the Top 20 Local Search Ranking Factors, which I wrote in 2017. The number and authority of. I believe the future of search can be categorized by what I will call The Six V's: value, validity, variety, vision, volume and visitors. There is even an interesting Twitter thread in 2020 from the co-founder of Moz, Rand Fishkin. the name of the searcher's current location is found in traditional on-page areas (page title, body text, etc. 3. , review stars for product ratings)If you've ever taken a look at SEOmoz's list of Search Engine Ranking factors you'll see the things that SEOs always talk about as being important - links, anchor text of external links, where links come from, on-page keywords and keyword usage in the title tag. Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. PageRank et al. On-Page SEO. By now, you probably know the basics of crawling, indexing, and ranking. y = 122. De-indexed: Refers to a page or group. It's an important topic to cover because citation consistency is. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. 4d. Moz Local Raise your local SEO visibility with complete local SEO management. The Moz Story Moz was the first & remains the most trusted SEO company. Social shares figured into Moz's Search Engine Ranking Factors 2015, albeit as a low factor: "Always controversial, the number of social shares a page accumulates tends to show a positive correlation with rankings. The Moz Story Moz was the first & remains the most trusted SEO company. We respond to almost 100% of our quote requests, yet every quote email that comes in from Google shows a 27% response rate and it never changes. 1 On-Page Signals 2. It is what the user came to see and is thus extremely important to the search engines. 5. The #1 most popular introduction to SEO, trusted by millions. Moz released the results of its 2015 Local Search Ranking Factors survey yesterday,. Their top five factors can be seen below: I found myself in pretty. Factors 1-47: Statistical Spearman Correlation -0. 8. Detect Intent: Form & Function. User behavior factors. From the research shown earlier, we found that websites with the top search rankings had TTFB as low as 350 ms, with the higher ranking sites pushing up to 650 ms. David Mihm at Moz, a marketing analytics firm, pulls together the valuable “Local Search Ranking Factors” survey each year to help to demystify local SEO rankings by honing in on the insights. Moz Data Power your SEO strategy & AI models with. Content freshness is one of the most important SEO ranking factors. A lot of this lesson refers to our Local Ranking Factors. By optimizing your website's content, structure, and technical aspects, SEO helps improve its ranking on search engines. Since this list of queries determines the composition of the dataset, it is important to ensure that a wide variety of subjects and query types are included. Moz API Power your SEO with our index of over 44 trillion links. 3% of URLs by that metric, we can compare what ranking difference is associated with being in the top 36. Search engines use links to crawl the web. A keyword included in your subdomain can fetch you higher search engine rankings. txt, and basic link metrics from LinkResearchTools. 2 Link Signals 2. However, age is correlated to a build up of links over time, and quality links are a ranking factor. John Mueller and Matt Cutts have said the below: • Domain Age is not a ranking factor. The image caption. Query Matching in the Domain Name. 1. 2005 -. STAT SERP tracking and analytics for enterprise SEO experts. Local search ranking factors: 1) The components that contribute to the rankings of a local business. We present the average score across all responses. Anecdotally, we've heard reports of traffic increasing up to 10% after inclusion. This answer can vary based on several factors such as how much content you have available for each city, do you have physical locations in each city, etc. The results this year come from two sources - the opinions of SEO professionals via survey AND a broad correlation analysis of Google's results. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. Enter the URL for the Page you’d like to grade. (Or not) Move on to the next project. Local SEO Ranking Factors. A keyword with a location specified counts against your keyword limit in Moz Analytics just like any other keyword. B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, etc. 3. There are two main search ranking factors, in the end two reasons why any web page ranks or doesn't rank for any phrase. Watch the traffic roll in. Google has confirmed that page speed is a ranking factor, and studies have shown that faster websites tend to rank higher in search results. Moz DataIncluding alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site. The first page of Google's search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3. Or, in certain cases, a penalized domain may carry the penalty. The average CPC is the average amount you’re charged for a click on your ads. " You can think of each flag a potential "warning sign" that signals that a site may be spammy. A physical location in your city search directories. Power your SEO with our index of over 44 trillion links. Compare SEO Products See which Moz SEO solution best meets your business. Hello, What are the best approaches to ranking locally. Google cares about search intent. On-Demand Webinars Learn modern SEO best practices from industry experts. A free Chrome extension, lots of SEOs recommend Link Redirect Trace as the "all-in-one redirect path analyzer. After installation, simply hit the Page Analysis tab, then click on "General Attributes" to view any canonical information. Run a Report. So, generally, more reviews will lead to more rankings and traffic. This cheat sheet is your fast track to squeezing the most you can out of what. Read on to explore the priorities and knowledge of marketers and local business owners, and use this data to. Here are some general local SEO ranking factors: Google Business Profile (GMB) for business owners. Reputation management may be engaged to restore a damaged reputation, or to identify strategies to encourage the. It is what the user. 10. The 2023 survey had 149 potential factors that local search experts think Google might use to rank businesses in the local pack/finder/maps and local organic results. 1. This year has seen the most explosive growth in GMB specific factors in the history of the survey. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. According to the Moz study referenced earlier, personalization signals make up 9% of SEO ranking factors. Case Studies Explore how Moz drives ROI with a proven track record of success. It's possible to rank individual pages without links. Learn about Google E-A-T (expertise, authority, and trust) guidelines and how they can benefit your SEO strategy. org, which he sold to Moz in November 2012. Search intent is simply a term that describes what the user is trying to accomplish with a search. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. 1. 2015 Ranking Factors Expert Survey. From "15 SEO Best Practices for Structuring URLs". She is a consultant, columnist, local business advocate, and an award-winning fine artist. Hey there, Moz fans, I'm Darren Shaw from Whitespark, and I'm here today to talk to you about why you need to find all of your NAP variations before building local citations. The result is a more ranking for your business’s website and more targeted prospects visiting your company. As long as your website itself is linked externally, it appears. Your all-in-one suite of SEO essentials. Spam Score Incorporation. In our report on the Impact of Local Business Reviews on Consumer Behavior, respondents cited the star rating as the most important component of reviews:He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. " The extension reveals information about HTTP headers, rel-canonicals, robots. 2. Prioritizing keywords is a balancing act between many competing forces: relevance, volume, competition, click-through rate (CTR), and more. Local Pack / Local Finder Ranking Factors Over Time We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. Gain a competitive edge in the ever-changing world of search. 8. Top 5 General Ranking Factors: Link signals (anchor text, linking domain authority) On-page signals (NAP, keywords in titles) My business signals (categories, proximity to searcher) External. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping. because the Google Places page indicates the location matches the searcher's. . As long as your website itself is linked externally, it appears. Then there's a second school of thought, almost equal to the first school of thought, that says Google's. Broaden your knowledge with SEO resources for all skill levels. Moz Local Raise your local SEO visibility with complete local SEO management. Google, like regular people, uses reviews as signals of trust. However, the key takeaway from this is experiment is to refrain from using unsolicited search traffic for ranking gains. But it's always fun to. The first is title. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Technical SEO. Proximity. Optimize your content. Moz Local Raise your local SEO visibility with complete local SEO management. Creating Value. You could build a formal spreadsheet and perform tracking to identify these or start with gut feel and expand later on in the process. Make sure your site is crawlable and indexable in search. Kick off your research process with a tool like Keyword Explorer . As I mentioned above, this list of ranking factors is based on a mix of TikTok-confirmed features as well as unofficial sources and general social media practices. Moz Local Raise your local SEO visibility with complete local SEO management. Your all-in-one suite of SEO essentials. In this scenario, you manually build, edit, and manage all citations. Individually owner-verified local Plus page. Moz API Power your SEO with our index of over 44 trillion links. Pay attention to high-Domain-Authority links. Our study used quadratic mean calculations on the Spearman correlations. Local News Systems. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). Personalization refers to how well your business, content, and site are maximized for a targeted audience. We've released some of the 2013 data. Moz API Power your SEO with our index of over 44 trillion links. The location being tracked will also be displayed in your rankings reports as well as on the keyword analysis page: The local rankings feature allows you to enter your desired tracking location by city, state, neighborhood, and. As with the 2020 and 2021 Local Search Ranking Factors surveys, social signals aren’t included in the 2023 results. A total of fifteen brands saw some visibility in the top 10 local finder results over the. How-To Guides Step-by-step guides to search success from the authority on SEO. However, age is correlated to a build up of links over time, and quality links are a ranking factor. Moz Links API Power your SEO with our index of over 44 trillion links. Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. A higher ranking leads to more visibility and traffic, which can translate into more leads and sales. To this end, we used the suggested queries from all 22 top-level categories in the Google Adwords tool. Everybody talks about how "content is king. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the. 6. Diversity of inbound links as a ranking factor in pack results moved up 22 spots from last year, and even in competitive markets, it rose 10 spots to #14. edu, or any other pieces of link bait from Moz besides the first one below. Your proximity to the searcher is what it is, and you can’t optimize this factor. 32e -0. The #1 most popular introduction to SEO, trusted by millions. In our report on the Impact of Local Business Reviews on Consumer Behavior, respondents cited the star rating as the most important component of reviews: He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. #5 Online Citations. Overall, links were up 9% as a general factor compared to last year, and a number of experts noted an increased focus on quality links since the rollout of the Local Stack / Snack Pack. Moz Local Raise your local SEO visibility with complete local SEO management. With links and on-page SEO consistently making up about one-third of the perceived factors that drive local pack rankings, 2022 is the year in which local. Rather than measure the correlation between a factor (like links or shares) and a SERP, we can measure the correlation between a factor and changes in the SERP over time. With the help of some graphics from CreativeMarket. Later Moz ran the survey and now Whitespark has. A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed. Fetch as Google. This year, Google plans to introduce a bunch of new features to its Google My Business/Maps product. 6. Methodology. Grading yourself. The presence or absence of business information is one of the most crucial local SEO ranking factors. One TikTok ranking factor is engagement, which. Moving can be challenging for your Google ranking, so I'd suggest reading the Moz Local Search Ranking Factors if you have not yet and be ready to start working to increase some of those ranking signals after you move. " People are advised to "create quality. Your All-In-One Suite of SEO Tools. Compare SEO Products See which Moz SEO solution best meets your business needs. High numerical Google ratings. In fact, Moz’s 2015 Local SEO Ranking Factor study found that collectively, local business directories account for 30% of ranking factors. There are already articles about the future of search engine algorithms, but I would like to offer up my own speculation, based on experience, existing factors and common sense. From optimizing your on. 9. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The 10 best ranking factors for Local SEO according to Moz: Your Location in the Landing Page Title. Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses. So let's talk about the first six ranking factors that fall under the category of content. Crawling: The process by which search engines discover your web pages. On-Page Ranking Factors; Off-Page Ranking Factors; Competitive Analysis (1) Accessibility. 4. You may want to open it up for reference. HTTPS as a rankings boost. The Slingshot study is an excellent example of how one can use data to. Thanks!Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. #4 Reviews. Pre-RankBrain, it might have been appropriate to assess website page optimization by evaluating all traditional signals (link diversity, content. Google’s local finder results are paginated in sets of ten. His annual Local Search Ranking Factors project is among the most important studies of Local SEO. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. You’ll find that when you write an article it will (hopefully) rank for the keyword you target. It’s a third-party SEO metric first developed by Moz that represents how likely a domain is to appear in the SERPs over its competitors. Your average star rating isn’t just a top local pack ranking factor, but it’s also a top conversion factor. In this course, you’ll dive into the pillars of local search - proximity, relevance, and prominence - and learn about local search ranking factors. Establish a solid SEO foundation. org, which he sold to Moz in November 2012. Conduct thorough keyword research. David co-founded GetListed. By Miriam Ellis, Local Search Marketer at Moz, 1st Nov 2023. Compare SEO Products See which Moz SEO solution best meets your business needs. On one hand, Google has confirmed the ranking boost of HTTPS. Because the update was never officially confirmed by Google, local SEOs have been left to hypothesize. Creating your Google+ Local page for your local business is your first step to being included in Google's index. “A very nice case, mate! That is something that I've discussed in my "on page seo" post. Your all-in-one suite of SEO essentials. 2. Additional Articles on Local SEO. ) Websites that add new pages at a higher rate may earn a higher freshness score than sites that add content less frequently. Personalization Ranking Signals. Query deserves diversity. Creating Value. Case Studies Explore how Moz drives ROI with a proven track record of success. So let's dive into that. Finding Diamonds in the Google Rough. Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. Download the report for further analysis and view the numbers in the light of how Google might adjust proximity based on new factors like curbside pickup and local delivery. From Searchmetrics (emphasis mine). Easy and intuitive user interface makes ramping up painless. . I'm thrilled to announce that after months of hard work, SEOmoz's biennial Search Engine Ranking Factors is finally launching. What does E-E-A-T mean in SEO? E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more. Many of us are likely familar with the ranking factors survey SEOmoz conducts every two years (we'll have another one next year and I expect some exciting/interesting differences). On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website in order to improve search engine ranking and visibility. Also, I didn't include . Tools: Check your PA with Link Explorer. Number four, keyword tags. In this case, a brand takes precedence over one of the most common foods on the planet. According to the bible, there are several reasons you should care about local link building: #5 off-site local ranking factor: Quality/Authority of Inbound Links to Domain. Again, sometimes all you have to do is ask. Moz. 1. How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in. Almost two years ago, in December 2010, Danny Sullivan wrote an insightful piece on social signals and their influence on search engine rankings. Coming up with a unique name for your app isn’t just a matter of branding. There's no disputing that these things are really important. Including image alt text improves user experience and accessibility, but it may also help earn you both explicit and implicit SEO benefits. uses the analogy that links are votes and that those pages which have more votes have. Look for any URL pairs that are out of order with respect. Closely related to this, I highly recommend getting your hands dirty in order to try to understand how things work. Compare SEO Products See which Moz SEO solution best meets your business needs. It's hard to say why a website ranks higher in mobile than in desktop without actually seeing it. Domain organic traffic value, URL organic traffic, and page load speed were among the weaker correlations. What are the 8 types of local search ranking factors? 📂 Google Business Profile 📄 On-page ⭐️ Review ️ Citation 🔗 Link 🙍 Behavioral 🖍 Personalization 👎 Negative Learn more. Leverage The Competition. Hi Bill, Despite the fact that Google began rolling this out two years ago, there has been so little writing or research done on it. Regarding each of the ranking factors you have mentioned: Age of Domain - The age of the domain is not a ranking factor per se. Randomly group the pages into the control and variant groups. #8 off-site local ranking factor: Quality/Authority of Inbound Links to. Collect the link counts for each of the URLs in that SERP. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You want people to want to watch your video. edu and . With that in mind, let's make sure your site's pages are accessible. In fact, a recent study by Search Metrics showed no detectable advantage to sites using HTTPS. 24. Review Ranking Factors. So in this school or camp, where things are directly measurable and impactful, Google E-A-T is not a ranking factor. 6%. However, a few factors could be at play here: 1. Keyword Appears. A total of fifteen brands saw some visibility in the top 10 local finder results over the. So it’s important to look after areas like: NAP (name, address, phone number) Business listings on Google My Business and Facebook. Here's how to rank on Google: Working Smarter, Not Harder. Matt Peters and his data science team. The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet. As “passing” the three thresholds for CWV represents being in the top 36. org, which he sold to Moz in November 2012. Top local search ranking factors For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. org, which he sold to Moz in November 2012. txt. 7. Your industry may include niche review opportunities on platforms. The Ultimate Guide to Local Search Rankings Factors. STAT SERP tracking and analytics for enterprise SEO experts. These comments assist its employees know as Quality Raters in the work of determining. In that poll of experts, we saw Google My Business signals being cited as the most influential local ranking component. 1) The Owner Sets The Review Stage. That is: Is brand or branding a ranking factor in Google search engine? Look, I think, to be fair, to be honest, that the technical answer to this question is no. STAT SERP tracking and analytics for enterprise SEO experts. R LRD - Number of Linking Root Domains to the DOMAIN. Take a look at the 2014 top 10 localized ranking factors. Conclusion / The TL;DR bit. See why 10,000+ customers choose Moz Local for their location management needs. Because there's such a big disparity here, both of them have a handy 10 point scale, as illustrated below. The Moz Local Search Ranking Factors does list verifying your listing as #13 for making an impact on ranking in the 3-pack, but this is often because business owners add more data to the listing when they verify it. Query deserves diversity. While it is a paid program, they do in fact have a few free visits a day you can check out. Links – Raw number of links (SEOmoz data) Deep Links - % of root domains that link to content that isn’t home page. 5. Although not a traditional inbound link profile to analyse, Wikipedia's inbound links do highlight a number of interesting factors relating to natural links: Link authority is spread, but typically weighted towards the lower end of the scale, both for PA and DA, but particularly for PA. If you don't already have an H1 tag, then most people tend to agree that adding a keyword rich H1 tag helps. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Compare SEO Products. But this test had a pretty significant flaw — it relied on bots artificially inflating CTRs and search volume (and this test was only for a single two-word keyword: "negative SEO"). It's also a great way to earn valuable links when you're marketing a local business. Your All-In-One Suite of SEO Tools The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Your all-in-one suite of SEO essentials. Technical SEO includes things such as: keywords in page titles and title tags. All Links Are Not Created Equal: 20 Graphics on Google's Valuation of Links. The back-end performance of a website directly impacts search engine ranking. Crawlable, accessible URLs. This morning at SMX Munich, I presented the following slide deck:Visualizing a year of movement in the local finder. After analyzing dozens of queries that my colleagues and I searched for, I am going to make a bold statement: "Proximity to searcher is the new #1 ranking factor in local search results today. Yes, page speed is important to improve SEO ranking. The ultimate SEO goal is to provide the basic policy to optimize websites, in order for the latter to succeed in higher and better related rankings in the search engines, as well as better. I read Local SEO news on a daily basis, and have yet to encounter any of the top Local SEOs saying that they implemented this for a client and saw X impact on the rankings. Leverage The Competition. Here’s how to fight well: 1. The first part of our guide to Google ranking factors looks at the simple, technical elements that Google uses to rank your page: title tags, H1 tags and meta descriptions. The More Information You Give Google, the Better 1. Wizard of Moz Rand Fishkin emphasizes the need for SEOs at every level to understand three essential concepts in the RankBrain environment: 1. Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T” floating around. 14 to -0. To execute this well, create a database listing all existing citations, their accuracy, and their status. #6 off-site local rankings factor: Quantity of Inbound Links to Domain from Locally-Relevant Domains. #3 Backlink Profile. 1. Site Speed. Each keyword had a CPC of over $8. Google Business Profile (GBP) 1. This study is based on the first 20 organic results for every MozCast keyword (10,000 keywords), on both desktop and mobile, from a suburban location in the USA.